Stepping into the new era of digital marketing

Access to the internet is so common today and the number of people doing so is increasing by the day. The way people buy and shop has changed drastically, making offline marketing ineffective slowly and consistently. Marketing helps connect with your potential customers at the right place at the right time, at present, the internet is a viable option to do so. Of all the types of marketing that exist today, online or digital marketing is trending. Customers spend most of their browsing the internet these days and that is where we need to divert our marketing budget.

Why enter digital marketing?

There are many reasons. Traditional marketing methods still exist on phone communication, print ads and physical marketing. But with digital marketing, there are numerous possibilities for brands. There are many web-based marketing opportunities like emails, videos, search engines, and social media platforms. Digital marketing can be used to target the right audience for your business rather than sending out generic information.

There are numerous online or digital tactics and several channels for connecting with potential customers. The website itself is an online business branding asset in most cases. Online brochures, email marketing, and digital advertising are part of a wide spectrum of strategies falling under the aegis of digital marketing.

Have a clear picture of your digital marketing endeavour

Digital marketers like Webroas have a clear picture of how each digital marketing campaign supports their overall efforts. Marketers bolster the business’s overarching goals through a marketing strategy. Large campaigns are run through free and paid channels to achieve the desired results. Content marketers, for example, create a string of blog posts that generate leads for new businesses. The social media marketers will then promote these blog posts through paid and organic methods. Email campaigns can be used to send these blogs to potential buyers.

The main methods of digital marketing campaigns include Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Marketing, Marketing Automation, Email Marketing, Online PR, and Inbound Marketing.

Role of a digital marketer

Fundamentally, digital marketers are in charge of creating brand awareness and lead generation. These are done through both free and paid digital channels at the disposal of the company. Channels used for this purpose are the company’s website, social media, email, search engine rankings, the company’s blog and display advertising. The campaigns are usually focused on Key Performance Indicators for each channel.

Digital marketing these days goes across several roles. A single generalist may take care of several digital marketing methods in small companies. Multiple specialists focus on just one or maybe two digital channels in large companies. Some of the most common specialists working on digital marketing include an SEO Manager, Content Marketing Specialists, Social Media Manager, Marketing Automation Coordinator, Inbound Marketing Manager, Digital Marketing Manager, and others.

Will digital marketing work for all businesses?

Yes, it does work for all types of businesses and industries. It does not matter what your company is selling. Digital marketing involves identifying potential buyers, their needs and creating valuable content. This may be easy to point out, but it works better if you implement a digital marketing strategy. Two important categories of digital marketing can be categorized for businesses are:

B2B digital marketing– Your digital marketing efforts are likely to be centered around online lead generation if your business is a Business-to-Business (B2B) oriented, with the end goal being for someone to speak to a salesperson. Therefore, the marketing strategy will be to attract and convert the highest quality of leads. Thus, choose to focus your efforts on business-focused social channels like LinkedIn where your demographics are spending most of their time online.

B2C digital marketing– Business-to-Consumer (B2C) companies depend upon the product price and quality. Therefore, the goal of your digital marketing effort should be to attract people to your website. You have to make these potential customers become buyers without ever needing to speak to a salesperson. You do not have to focus on leads in the traditional sense. Focus more on building an accelerated buyer's journey as they land on your website. Your content will have to be higher up in the marketing funnel. You need to use stronger calls-to-action (CTAs). Channels like Facebook, Instagram and Pinterest are often more valuable for B2C businesses.

Digital marketing allows marketers to accurately see results in real-time. Without which it is so difficult to estimate the number of people you have approached through traditional methods. There is no way to know how many people you have engaged in conversation offline.

Webroas is a business consultant for your businesses’ branding, marketing, reputation management and ad spend. Please visit www.webroas.com or email us at hello@webroas.com for further info.