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Voice Search is more popular with consumers than marketers

Optimise For Voice Search

With advancements in machine learning and artificial intelligence, life has become much easier with voice search applications for consumers, be it Google voice search or Apple's Siri, Microsoft's Cortana or Amazon's Alexa. Though all retail voice search consumers are not yet prepared, voice search is more interactive to the user. The trends indicate that consumers are rapidly moving from traditional search to voice search. Here, we shall discuss how marketers shall improve their voice search results position.

Most of the studies indicate that only a few brands are meeting voice search challenges and some feel it is not necessary. Some of the reputed brands today have understood the importance of these virtual assistants and are well prepared for over a while now. Some reasons worth taking note to re-consider improving your brand in the voice search results are:

Voice search is fast.
Virtual assistants are intelligent enough to understand any jargon of the world.
Quick image search.
Easy to voice search than type search.
Smart search on your apps.
Accurate recognition of queries.

Research suggests that brands better change quickly to keep up with the increasing demand for voice search.Improving in voice search platform can provide a significant impact on your business performance.

Voice Search SEO - Webroas

Ways for marketers to improve voice search results

Research suggests that brands better change quickly to keep up with the increasing demand for voice search.Improving in voice search platform can provide a significant impact on your business performance.

Brand Presence- The reach a brand can have on its target costumers is generally referred to as brand presence. It enhances the ability of businesses to communicate directly with those they want to reach.Social media is the new game-changer in enhancing brand presence. By improving brand presence, voice search results for your business will be enhanced exponentially.

Brand Reputation- Consumers perceive your brand from their experiences and your responses. Not offering a proper response can lead to a bad brand reputation. This perception can be improved by connecting with your consumers. Businesses can achieve a better online reputation by responding to the reviews and concerns of the customer as they happen. Better brand reputation tends to increase voice search results.

Local Presence- Strong local presence makes the brand more reliable and trustworthy. Outdoor advertising will help register your brand in the consumer's mind locally. For small businesses,social media can be overwhelming but is not expensive compared to other modes of advertising. Businesses of any size can reach new markets, build awareness to drive sales with a good local presence.Local businesses have higher chances of positioning on voice search results as people search for certain businesses near them.

Unbranded Keyword Strategy- Brands need to be optimizing for unbranded keywords to reach new customers and bring more visitors. These keywords can be identified from dialect used in different areas of the country. They are likely to rank higher on these keywords in voice searches.

According to the Chat-meter, voice search marketing skills should be a priority in the coming days.There is far more to voice search than mere convenience. It is even changing the way how search queries are handled. The way users search for information and our attitudes towards search engines. Businesses and marketers are going to have a great time with voice search in the days to come. And mind you it is not too far!

Our SEO team at webroas is well versed in SEO and PPC. Visit www.webroas.com or shoot us an email at hello@webroas.com for further info.

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